Experienced designer lead with a strong multidisciplinary background with a demonstrated working history in markets such as fashion, food, sports, technology, and much more.
A selection of projects where I've applied UX Research, design systems and product strategy to create experiences that make an impact.
Leading the evolution of a multi-brand design system serving TKWW wedding brands across web and iOS, with a B1 Build Once strategy at its core. Core Value Award 2023.
UX Research, UX Design and UI Design: the whole picture. From sketch to deliver to face the digital divide. An application that connects people with their future and recruiters and training courses with talent.
The final goal of this design was to increase the conversion rate to the checkout on their product page, one of the most important pages, where their users take the purchase decision of buying or not.
Taurus launched a new kitchen robot with WiFi, touchscreen, and synchronized cloud-based recipes, and needed a modern digital experience to match it.
Miriam just arrived in Barcelona and adopted Maila, a Bull Terrier. She needs pet insurance but hates the traditional process. Designing the app experience that gives her the best journey.
I'm a Design Lead with over 15 years leading digital design teams and projects in international environments. I specialise in turning complex problems into simple, elegant and effective experiences, combining strategic vision with precise execution.
My multidisciplinary background has taken me across industries as diverse as fashion, food, sport, technology, insurance and weddings, always keeping the user at the centre of every decision.
I currently lead design at The Knot Worldwide, where I was recognised with the Core Value Award 2023 in the "We Love Our Users" category.
Over 15 years building digital products that people genuinely use and love.
Strategic design leader driving the long-term vision for multi-brand design systems across global platforms. Led and mentored a team of designers, established sustainable governance models, and aligned system architecture with business strategy to accelerate product delivery and reduce technical debt.
Member of the LATAM UX/UI Design Master Program, focusing on UX principles including information architecture and user flow design.
Managed projects from initial sketches through to final handover, facilitating workshops, interviews, user testing and data analysis. Developed information architecture, user flows, customer journey maps and service blueprints. Defined and managed the Zurich Design System as Product Owner, Proxy and Principal Designer.
Overseeing tasks and deliverables while ensuring adherence to best practices and quality standards. Developed detailed project schedules and workflows, providing regular updates to stakeholders on strategy and progress, and implemented process improvements to enhance efficiency and outcomes.
Led the creation and evolution of corporate design guidelines and brand values, ensuring consistency across products and platforms. Conducted research, workshops, and customer and competitor analysis. Delivered wireframes, interaction models and motion explorations alongside on- and offline visual assets.
Led and coordinated design projects end-to-end, from UX research and user flows to visual design, branding and motion graphics. Mentored junior designers, collaborated with cross-functional teams, drove data-informed insights, and ensured high-quality, user-centred outcomes across products and platforms.
I'm always open to exploring new challenges, collaborations and projects that make a difference. Let's talk.
